Penny's main focus is building a platform for her wide array of writing topics. She needs a website that will help to establish her as an expert in a number of fields. The advantage to a forum is that she can open any number of topics in any number of categories. As readers and potential readers register for her forum they can select membership groups based on their interests. Penny can control which discussions each group may see and participate in. For the bulk of Penny's targeted audience, this forum is a great vehicle for communication and interactivity. Regular posting of new topics should preclude the need for a blog or conventional website.

Penny has installed this program on a web hosting account after registering the domain pennyparsons.com (notice how she shortened her real name to something a little less 'spidery'?)

Recommendations:

• It is imperative for Penny to have the following Web 2.0 tools in her strategy -
  • Facebook account
  • Facebook fan page
  • LinkedIn account
  • Eons.com account
  • Plaxo.com account
• Additional as Penny's time allows
  • A Live Journal account
  • One or more blogs (since she covers a plethora of topics) either as WordPress installations on her hosted server, or as Blogger blogs.
• An interactive web calendar for scheduling events and appearances.

Visit Penny's phpBB Forum site in a new tab or window.